Thande Ka Tadka For Hrithik Roshan And Gang

Okay, Once again the topics is Coca-Cola, Bollywood and Ads.

It happened in Rang De Basanti and it’s going to happen with Dhoom II as well. Extending its successful brand promotion exercise achieved through Rang De Basanti, Coca Cola is planning a repeat of the same with Hrithik Roshan starrer Dhoom II, scheduled to be released later this month.

Company sources said, Hrithik will feature in Coke’s new advertisement in his latest Dhoom II avtaar and the company plans a 360 degree promotion exercise.

The ad shot in Mumbai has been directed by none other than the director of Dhoom II Sanjay Gadhvi utilising elements involved in the same movie — well, that’s something really rare in Bollywood.

Apart from depicting Hrithik in his Dhoom II looks, the advertisement will also have exclusive visuals from the movie, the sources said. Well, why don’t you show us the complete movie?

Guys, you all know this is not the first time such a thing happened. The company had been adopting a strategic brand promotion exercise through Bollywood and the last being Aamir Khan blockbusters Rang De Basanti.  But you do know where it started from, Don’t you?  Well as far as i remember, i first saw such  endorsement attempt with Aishwarya and Akshaye Khanna in Taal. Followed by many… Anyways, good luck to Coca Cola with the advertisement. Afterall, it would be after a long time that we would be seeing a good ad instead of the normal  and latest controversial ads where in they take you to their  manufacturing plants. Time for a change and well appreciated.