Cool Bollywood

After signing John Abraham, Abhay Deol and Genelia D’Souza to endorse their mobile range, electronics brand LG has signed up Akshay Kumar as its brand ambassador. If there is one man in Bollywood who is on a roll, then, it has to be him. After having being chosen as the brand ambassador for a million products, Akki is all set to lend his ‘Phase Value’, this time round to the electronics major LG.

Abhishek Bachchan used to endorse the brand earlier, but his contract expired recently. Apparently, Abhishek and LG were unable to agree on the terms of the new contract and decided to stop their association. Rumours have it that Abhi’s contract was not renewed because he insisted on having his better half Aishwarya Rai as a part of the deal, which LG officials were not too forthcoming about.

Sources said, “Akki was always an immediate choice for the said brand, after Abhishek Bachchan.” That’s the reason they chose Akshay over Abhishek.

Akshay Kumar currently endorses a variety of products including Thumbs Up, Grasim, Levi’s jeans and Dollar underwear. LG definitely seems to be high on Bollywood power.